Clients want clean cut lines at ceiling and trim, no roller texture or lap marks, and consistent sheen across the entire surface.
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What clients expect and what professionals need to know
Interior painting involves surface preparation (filling nail holes and cracks with lightweight spackle, sanding smooth, caulking gaps at trim and corners), applying a coat of PVA primer on new drywall or a bonding primer on glossy surfaces, and applying 2 coats of finish paint using a brush for cutting in and a 3/8-inch nap roller for walls. High-quality paints like Benjamin Moore Aura or Sherwin-Williams Emerald provide better hide and durability in 2 coats versus 3 coats of builder-grade paint.
Clients want clean cut lines at ceiling and trim, no roller texture or lap marks, and consistent sheen across the entire surface.
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Common questions from clients looking for Interior Painting services
Two finish coats over a properly primed surface is standard; going from dark to light or painting new drywall without PVA primer may require a third coat for full hide.
Flat/matte for ceilings; eggshell for living rooms and bedrooms; satin for hallways and kids' rooms; semi-gloss for trim, doors, and bathrooms; gloss for high-wear areas.
Using the wrong nap thickness for the surface (too thick on smooth walls creates texture) or rolling at inconsistent speed and pressure causes visible lap marks — back-roll with a slightly wet roller to blend.
One gallon covers approximately 400 sq ft per coat; a 12x12 room with 9-foot ceilings has about 450 sq ft of wall area — plan on 1 gallon per coat, 2 gallons total for two coats.
Yes — a gray tinted primer that closely matches the new finish color reduces the number of topcoats needed to fully obscure the previous dark color, saving time and material.
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