Lead Fee Calculator

What do pay-per-lead fees really cost you over a month and a year? Enter your numbers and see for yourself.

Calculate Your Lead Spend

On pay-per-lead platforms such as Thumbtack, workers pay for each lead whether or not they win the job. Leads commonly run $15–$60 or more each, depending on the service and the market. Enter how many leads you typically pay for in a week and what an average lead costs you, and the calculator shows your monthly and yearly spend.

Thumbtack leads commonly run $15–$60 or more.
Monthly lead spend
$542
Yearly lead spend
$6,500

On GigNGo that number is $0 — locals never pay to see or respond to a job.

Example: What Lead Fees Add Up To

The table below shows the same math for a few common situations. Figures are yearly spend, with the approximate monthly spend in parentheses (leads per week × cost per lead × 52 weeks).

Leads per week At $15 per lead At $25 per lead At $40 per lead
3 leads $2,340 / yr ($195 / mo) $3,900 / yr ($325 / mo) $6,240 / yr ($520 / mo)
5 leads $3,900 / yr ($325 / mo) $6,500 / yr ($542 / mo) $10,400 / yr ($867 / mo)
10 leads $7,800 / yr ($650 / mo) $13,000 / yr ($1,083 / mo) $20,800 / yr ($1,733 / mo)
Any number, on GigNGo $0 — locals never pay to see or respond to a job

These figures cover lead fees only, before any job is won. They are illustrative; your actual lead costs depend on your service, market, and how many leads you choose to buy.

Frequently Asked Questions

How much do Thumbtack leads cost?

Thumbtack leads commonly run $15 to $60 or more each, depending on the service and the market, and workers pay whether or not they win the job. A worker who buys five $25 leads per week is spending roughly $542 per month, or $6,500 per year, before earning anything. Because several workers can pay for the same lead, only one of them gets the work.

Do you pay per lead on GigNGo?

No. GigNGo never charges local workers to see or respond to a job: browsing open tasks and sending offers is free, and GigNGo takes no commission from what a local earns. Optional Pro subscription tiers exist for workers who want extra visibility, but applying to tasks is always free.

Is there a catch?

The honest trade-off is that GigNGo is a newer marketplace, so some areas have fewer posted jobs than the older lead-fee platforms. Since joining is free and applying costs nothing, a local worker can create a profile, look at what is posted nearby, and decide for themselves without spending a dollar. Many workers use GigNGo alongside other platforms rather than instead of them.

Curious what jobs actually pay? See what locals earn per job on GigNGo, computed from real jobs posted on the marketplace, or read the full GigNGo vs Thumbtack comparison.

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